HSBC Performance
Three years of annual-report analysis for HSBC, whose fiscal year ends 31 December.
Key metrics — FY2024
View source document ↗| Metric | Value | Source quote |
|---|---|---|
| Reported profit before tax | $32.3bn |
QuoteOur reported profit before tax was $32.3bn. |
| Profit before tax excluding notable items and FX | $34.1bn |
QuoteOn this basis, profit before tax was $34.1bn, compared with $32.7bn in 2023. |
| Reported revenue | $65.9bn |
QuoteOur reported revenue of $65.9bn was broadly stable compared with 2023. |
| Revenue growth (constant currency, excl. notable items) | 5% |
QuoteExcluding notable items and in constant currency, we grew revenue by 5% compared with 2023. |
| Return on tangible equity (RoTE) | 14.6% |
QuoteIn 2024, we achieved a RoTE of 14.6%. |
| RoTE excluding notable items | 16.0% |
QuoteIn 2024, RoTE excluding notable items was 16.0%, achieving our target of ‘mid-teens’. |
| WPB revenue growth (constant currency) | 7% |
QuoteIn WPB, revenue increased by 7% compared with 2023 on a constant currency basis. |
| Wealth balances | $1.8tn |
QuoteAt 31 December 2024, wealth balances in WPB were $1.8tn, an increase of 7% compared with 2023. |
| Net new invested assets | $64bn |
QuoteWithin this we attracted net new invested assets of $64bn in 2024, with $47bn booked in Asia. |
| Net new invested assets in Asia | $47bn |
QuoteWithin this we attracted net new invested assets of $64bn in 2024, with $47bn booked in Asia. |
| Wealth deposits | $555bn |
QuoteWealth deposits, including Premier and Global Private Banking deposits, grew to $555bn. |
| Wealth revenue growth | 18% |
QuoteRevenue in Wealth was up $1.3bn or 18% on a constant currency basis, with an increase in Asia of 32%. |
| Wealth revenue growth in Asia | 32% |
QuoteRevenue in Wealth was up $1.3bn or 18% on a constant currency basis, with an increase in Asia of 32%. |
| Total invested assets | $1.3tn |
QuoteOur total invested assets were $1.3tn, up from $1.2tn in 2023. |
| Insurance business revenue growth | 32% |
QuoteThere was a strong performance in our WPB insurance business, which delivered revenue growth of 32% to $1.8bn. |
| Insurance business revenue | $1.8bn |
QuoteThere was a strong performance in our WPB insurance business, which delivered revenue growth of 32% to $1.8bn. |
| New business contractual service margin (CSM) | $2.5bn |
QuoteOur insurance manufacturing new business contractual service margin (‘CSM’) of $2.5bn increased by 49% compared with $1.7bn in 2023. |
| CSM growth | 49% |
QuoteOur insurance manufacturing new business contractual service margin (‘CSM’) of $2.5bn increased by 49% compared with $1.7bn in 2023. |
| RoTE | 14.6% |
QuoteDuring the year, we delivered a return on average tangible equity (‘RoTE’) of 14.6%. |
| CET1 ratio | 14.9% |
QuoteOur common equity tier 1 (‘CET1’) capital ratio was 14.9%, reflecting our long-standing financial strength. |
What changed vs FY2023
| Metric | FY2024 | FY2023 | Change |
|---|---|---|---|
| Reported profit before tax | $32.3bn | $30.3bn | +$2bn |
| Reported revenue | $65.9bn | $66.1bn | $0.2bn |
| Net new invested assets | $64bn | $84bn | $20bn |
New this year
- Interim financed emissions targets review
- Shareholder returns
- Growth across four franchises
- Employee engagement and development
- Operational excellence through AI
Continuing
- Transition to net zero Emphasis shifted from plan publication and target-setting to board oversight and ongoing governance.
- Strategic business disposals Narrowed focus from both acquisitions and disposals to the financial impact of completing strategic disposals.
- Customer engagement and net zero support Shifted from broad responsible conduct including customer satisfaction and human rights to specifically using customer engagement to support net zero transition.
- Employee matters and inclusion Broadened from diversity and inclusion commitments to include employee matters, while retaining representation ambitions for senior leaders.
- Investment in technology Separated technology investment from the combined cost discipline and technology theme, focusing on investments contributing to higher operating expenses.
- Cost discipline Updated cost growth target from approximately 5% to 3%, with explicit reorganisation savings targets.
- Build inclusion and resilience Expanded scope from senior leadership diversity to inclusion and resilience across colleagues, customers, and communities, including global philanthropy.
Dropped since last year
- Impairment of investment in BoCom
- Interest rate risk management
- Employee matters
- Banking net interest income and trading fair value funding
- Deposit migration
Themes
1 Interim financed emissions targets review
HSBC is reviewing its interim financed emissions targets and policies, acknowledging limited influence on customers' decarbonisation and a slower transition than expected. The review is part of the annual update of its net zero transition plan.
Evidence (6)
Against this background, we have begun a review of our interim financed emissions targets and associated policies as part of the annual review of our net zero transition plan that we referenced in our 3Q24 earnings release in October.
However, as we have set out in our net zero transition plan, we must acknowledge that our influence on the decarbonisation of individual companies and the industries and economies in which our customers operate has limits.
At the current pace of decarbonisation, a combination of the above factors has led to the transition being slower than envisaged by recent Paris-aligned net zero scenarios.
As we calibrate our approach for the latest context, we will seek to balance being ambitious on net zero while recognising present near-term global challenges, and the associated impact of the transition playing out differently across the regions and sectors we serve.
We set interim 2030 financed emissions targets.
In 2024, we disclosed interim 2030 targets for financed emissions for seven sectors as outlined on page 52.
2 Cost discipline
Group-wide cost discipline, targeting approximately 3% growth in target basis operating expenses in 2025, with reorganisation aiming for approximately $0.3bn cost reductions in 2025 and a $1.5bn annualised cost base reduction by end of 2026.
Evidence (6)
With our continued focus on cost discipline, we managed cost growth on our target basis of around 5%, which was in line with our targeted cost growth.
Operating expenses were $1.5bn or 5% higher on a constant currency basis, primarily reflecting higher spend and investment in technology and inflationary impacts, partly offset by continued cost discipline.
We retain a Group-wide focus on cost discipline.
We are targeting growth in target basis operating expenses of approximately 3% in 2025 compared with 2024.
Our cost target includes the impact of simplification-related savings associated with our announced reorganisation, which aims to generate approximately $0.3bn of cost reductions in 2025, with a commitment to an annualised reduction of $1.5bn in our cost base expected by the end of 2026.
To deliver these reductions, we plan to incur severance and other up-front costs of $1.8bn over 2025 and 2026, which will be classified as notable items.
3 Shareholder returns
Highly capital-generative model, using capital for ordinary dividends, growth support, and potential further buy-backs, while maintaining CET1 ratio in target range.
Evidence (6)
This strong performance enabled us to announce $26.9 billion in returns to our shareholders through dividends and share buy-backs, which we expect to remain central to our strategy.
Our business model is designed to be highly capital generative.
Our primary use of capital generation is to pay an ordinary dividend of 50% of profit attributable to ordinary shareholders, excluding material notable items and related impacts (our dividend payout ratio target basis1).
Should organic growth in any given year require less incremental capital than the Group has retained after paying ordinary dividends to our shareholders, we plan to consider further share buy-backs.
Our financial performance indicators demonstrate our continued focus on the delivery of sustainable returns for our shareholders.
They also provide insight into the performance that has driven the outcomes of our financial targets.
4 Strategic business disposals
Financial impact of completing strategic disposals, including the sale of Canadian banking business and exits from Argentina and Russia.
Evidence (6)
The number of employees expressed in full-time equivalent staff (‘FTE’) at 31 December 2024 was 211,304, a decrease of 9,557 compared with 31 December 2023, primarily reflecting the completion of the sales of our banking business in Canada, our retail banking operations in France and our business in Argentina.
This was partly offset by a reduction in assets held for sale, notably following the completion of our disposals in France, Canada and Argentina.
Optimising cost and capital allocation, we completed the sale of our businesses in Canada, Russia, Argentina, and Armenia, as well as our retail banking operations in France and Mauritius.
We announced the planned sale of our business in South Africa and of our private banking business in Germany, as well as the planned sale of our life insurance business in France.
These were partly offset by a $4.8bn gain on the sale of our banking business in Canada, inclusive of fair value gains on related hedging and recycling of related reserves.
In 2024, these included a loss on disposal of $1.0bn, as well as foreign currency and other reserve losses of $5.2bn, following the disposal of our business in Argentina.
5 Transition to net zero
Board sets and monitors ESG strategy; published first net zero transition plan in January 2024 and established Sustainability Working Group.
Evidence (6)
Supporting the transition to net zero is a key priority for HSBC.
In October 2020, we announced our ambition to become a net zero bank by 2050.
We believe supporting our customers’ transition both benefits their business and helps generate long-term financial returns for our shareholders.
The Board is responsible for setting the Group’s ESG strategy and takes a direct and active role in monitoring the Group’s progress towards its ESG ambitions.
In January 2024, the Group published its first net zero transition plan which outlines the proposed steps for delivering the Group’s ambition to align its financing portfolio to net zero by 2050.
In recognition of the complexity of the sustainability landscape and real-world transition challenges, the Board established the SWG, comprised of five non-executive Directors and supported by members of executive management, including the Group CEO and Group CFO.
6 Employee matters and inclusion
Building a responsible culture that values difference, with specific representation ambitions for women and Black heritage senior leaders.
Evidence (6)
Our annual employee survey showed that 85% of colleagues have trust in their direct manager.
Our inclusion index measures our colleagues’ sense of belonging and psychological safety within the organisation, and in 2024 this remained unchanged at 78%.
We have an ambition to achieve a 35% representation of women in senior leadership roles (classified as those at band 3 and above in our global career band structure) by 20251.
We remain on track, having achieved 34.6% in 2024.
We have an ambition to increase our Black heritage senior leader representation in both the UK and US combined to 3.4% by 20251.
In 2024 we maintained our position at 3.0%.
7 Growth across four franchises
Pursue growth opportunities across CIB, IWPB, Hong Kong and UK franchises, focusing on transaction banking, wealth in Asia, non-resident customers, SME proposition and mortgage franchise.
Evidence (5)
We are focused on growth opportunities within our strategy that play to our strengths, while maintaining tight cost discipline and continuing to invest in growth and efficiency.
In CIB, these include further expanding our international network businesses, notably transaction banking.
In IWPB, we intend to particularly focus on building our successful wealth business, especially in Asia.
In Hong Kong, we intend to support continued growth in non-resident customer numbers and will seek to build on our strong SME proposition.
In the UK, we see the opportunity to continue building our mortgage franchise and build share in SME banking.
8 Customer engagement and net zero support
Board seeks deeper customer understanding to help achieve financial aims, including net zero transition; surveys and reports inform innovation aligned to risk appetite.
Evidence (4)
We recognise that the greater our understanding of our customers’ needs, the better we can help support them to achieve their financial aims and succeed in our purpose and strategy.
Continued engagement with customers around the world helped to further the Board’s understanding of their respective needs, including how the Group can support customers to achieve their varied goals, including during their transition to net zero.
Customer surveys provided insights into how the Group can drive meaningful improvements in outcomes for customers.
Reports from management highlight where there are opportunities for innovation and collaboration with our customers and support the Board’s oversight of Group activities to ensure such innovations are aligned with Group risk appetite and strategic objectives.
9 Investment in technology
Continued investments in Wealth in Asia and technology, contributing to higher operating expenses.
Evidence (4)
The increase reflected higher spend and investment in technology and inflationary impacts, while performance-related pay remained stable.
Operating expenses of $15.2bn were 6% higher on a constant currency basis, reflecting continued investments in Wealth in Asia, higher spend and investment in technology, higher performance-related pay and from the impact of higher inflation.
The increase reflected hyperinflationary impacts in Argentina, incremental costs in IVB following the acquisition of SVB UK, higher spend and investment in technology, and inflationary impacts.
Operating expenses of $10.2bn increased by $0.4bn or 4% on a constant currency basis, due to the impact of inflation and higher spend and investment in technology, partly mitigated by continued cost discipline.
10 Employee engagement and development
Aims to make Group a positive workplace; success depends on motivated, skilled employees. Engages via events, inclusion, talent development; monitors via annual Snapshot surveys.
Evidence (4)
We want to continue to be a positive place to work and build careers, with the success of the Group’s strategy dependent upon having motivated people with the expertise and skills required to deliver it.
Meeting with colleagues across jurisdictions allowed Directors to hear first-hand views on important issues, including inclusion matters, talent development and the employee experience.
Workforce engagements and interactions helped to ensure continued connectivity between the Board and the workforce, inform Board discussions and decision making and enhance understanding of the Group culture across different geographies.
Employee engagement with Group strategy is monitored through annual Snapshot surveys, the results of which are presented to the Board.
11 Build inclusion and resilience
Fosters inclusion and resilience for colleagues, customers and communities, via inclusive banking experience and updated global philanthropy strategy aligned with ESG.
Evidence (4)
To help create long-term value for all stakeholders, we focus on fostering inclusion and building resilience for our colleagues, our customers and the communities we operate within.
For colleagues, we focus on creating an inclusive, healthy and rewarding environment as this helps us to attract, develop and retain the best talent, and we support their resilience through access to well-being and learning resources.
We strive to provide an inclusive and accessible banking experience for our customers.
In 2024 we updated our global philanthropy strategy to align with our ESG areas of focus: ‘transition to net zero’; and ‘building inclusion and resilience’, allowing us to work alongside the communities we operate within to help create change.
12 Operational excellence through AI
Deploying AI and automation to improve customer experience, efficiency, and fraud protection, with responsible use via governance frameworks.
Evidence (4)
We are transforming our operations to enhance customer experiences through the use of artificial intelligence (‘AI’) and automation to help deliver faster, personalised and more seamless services.
By harnessing AI capabilities, HSBC aims to improve customer service through AI supported mobile apps and strengthened contact centre capabilities, as well as improving process efficiency in onboarding, know-your-customer, and credit applications.
We are committed to the responsible use of AI, ensuring that our initiatives align with industry and regulatory standards and best practices.
Our governance frameworks aim to enable robust prioritisation of use cases whilst mitigating potential risk associated with AI deployment.
Narrative
HSBC FY2024 Annual Report: Profit growth, cost discipline, and net zero strategy review
HSBC reported FY2024 profit before tax of $32.3bn, up from $30.3bn a year earlier, while reported revenue declined slightly to $65.9bn from $66.1bn. Return on tangible equity reached 14.6%, with CET1 ratio at 14.9%. The company completed strategic disposals, including the sale of its Canadian banking business and exits from Argentina and Russia.
Management announced a review of interim financed emissions targets, acknowledging limited influence on customers' decarbonisation and a slower transition than expected. Cost discipline targets approximately 3% growth in operating expenses in 2025, with reorganisation savings of $0.3bn in 2025 and a $1.5bn annualised cost base reduction by end of 2026. Growth priorities focus on four franchises, while continued investment in technology and Wealth in Asia contributes to higher operating expenses.
- Interim financed emissions targets review: revisiting targets due to slower transition and limited customer influence.
- Cost discipline: targeting ~3% operating expense growth in 2025, with $0.3bn reorganisation savings and $1.5bn annualised cost reduction by 2026.
- Shareholder returns: using capital for dividends, growth support, and potential buy-backs while maintaining CET1 ratio in target range.
- Growth across four franchises: focusing on CIB, IWPB, Hong Kong, and UK, including transaction banking, wealth in Asia, non-resident customers, SME proposition, and mortgage franchise.
- Operational excellence through AI: deploying AI and automation to improve customer experience, efficiency, and fraud protection with governance frameworks.
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