We Go Insure - Central Bank of Ireland Issues Warning on Unauthorised Firm

The entity is not authorised to provide insurance distribution services in Ireland and is using cloned identities to appear affiliated with authorised insurance firms. For compliance teams, this is a reminder that clone-firm fraud presents direct reputational, operational, and customer-protection risks. Legitimate firms may find their names, websites, or contact details misappropriated, leading to customer confusion, complaints, and potential liability.

Firms should verify whether their own details have been cloned, enhance due diligence and onboarding checks against the CBI register, and monitor for unauthorised use of brand assets. Customer-facing teams should be briefed to spot scam indicators and direct clients to official CBI verification tools. Where impersonation is detected, escalate to senior management and report to the Central Bank.

Although no new regulatory requirements are imposed, firms should consider updating fraud controls, third-party monitoring, and customer communications. The warning reinforces the need for robust anti-fraud frameworks and clear escalation paths. Proactive verification and transparency can strengthen customer trust, while failure to act may expose firms to reputational damage and regulatory scrutiny.

Compliance leaders should treat this as a timely prompt to review impersonation risk across distribution channels.