Consulta propõe mais transparência e priorização do interesse do cliente na distribuição de produtos de captação

The proposal targets two structural risks: conflicts of interest between distributors and clients, and the power imbalance between distributing and issuing institutions. For compliance teams, the direction of travel is clear: distribution must be demonstrably anchored in the client's best interest, with stronger transparency and more balanced market conditions. Although the measure is still at consultation stage, firms should use the period to review product-distribution models, issuer-distributor agreements, remuneration and incentive structures, disclosure and comparison materials, and oversight of third-party issuers.

Executives should ask whether current arrangements could be seen as prioritising distribution economics over client outcomes, and whether clients can genuinely compare alternatives across issuers. Practical next steps include mapping all funding-product distribution channels, updating conflicts-of-interest and best-interest policies, testing client-facing transparency, and preparing a consultation response. Final rules could reshape distribution economics and partner relationships, so early gap assessment is advisable even before binding requirements emerge.