Breng uw duurzaamheidsclaims ook in lijn met nieuwe Europese regels

This directive, which prohibits greenwashing practices such as unsubstantiated or generic environmental claims, applies alongside existing Wft disclosure standards. For compliance teams, this means an urgent need to review all marketing materials, product disclosures, and advertising for sustainability-related statements. Claims must be substantiated, specific, and not misleading.

Key actions include conducting a gap analysis, updating internal policies, training staff on new requirements, and implementing robust verification processes. Non-compliance risks significant enforcement actions, fines, and reputational damage. Conversely, proactive alignment can enhance credibility, build consumer trust, and provide a competitive edge in the sustainable finance market.

With the directive already in force, immediate action is imperative to avoid regulatory scrutiny. Firms should also consider integrating ECGT compliance into their broader ESG frameworks, including SFDR and Taxonomy Regulation obligations, to ensure a holistic approach to sustainability reporting and marketing.